Disadvantages of a Telephone Survey

• Customers may dislike interruption


  Customers may resent being interrupted at work or at home.
• Customers may not answer if they see a number they do not recognise and many of those that do answer cut the phone call off when they realise it is a survey.
• Customers suspect hidden agenda


  Customers may think there is a hidden agenda, such as the company trying to sell another product or service and so refuse to complete the survey.
• Results may not be fully representative


  Telephone surveys may not reach certain groups of customers therefore the results may not be fully representative of the customer care.