Social Class

• Nairn notes

  contemporary media coverage of the monarchy has focused positively on every trivial detail of their lives, turning royal family into and ongoing soap opera.

  mass media rep of monarchy are also aimed at reinforcing a sense of national identity, and portray them as ultimate symbol of nation.
• Middle class representation


  over represented on TV dramas and comedies

  British newspaper market aimed specifically at middle class and their consumption, tastes and interests e.g. Daily mail

  assumed readership feel threatened by alien influences such as Euro, asylum seekers and terrorism

  Daily mail often initiate moral panics on issues such as peadohilia and asylum seekers
• Newman 


  argues when news organisations focus on working class it is generally to label them as a problem

  for example: welfare cheats, drug addictions or criminals

  working class groups (mods, skinheads) = often subjects of moral panics
• Newman view on reporting issues

  issues such as poverty, unemployment or single-parent families often suggest personal inadequacy is the main cause of these social problems rather that government polices or poor business practices