Categorised based on the cultural environment, autonomous self-construal in individualistic societies, interdependent self-construal in collectivist civilisations
The way a person views himself, forms the basis of their self-image, offers a more thorough assessment of the self, heavily influenced by how individual views, value, thinks, and feels about themselves
People's attempts to manipulate or control how others perceive them, expressing oneself and acting in a way that leaves the impression one wants to leave
Broader range of actions, including self-presentation, the controlled display of information about many topics, including information about other persons or events
Crucial to comprehending bias, once two groups decide they are rivals, they are compelled to compete so that the participants can continue to feel good about themselves