Representation theories

• Stuart Hall's Representation

  • media language is used to create represntations
  • stereotyping is often used to assert power
• Gauntlett pic n mix

  • we use the Internet and other media texts to help us create our identity
  • in the past, the media tended to convey singular messages about types of male and female identities
  • we now have more representations to identify with
• Van Zoonen feminism

  • men and women are represented differently in the media
  • women are objectified as a result of Western Culture
• bell hooks feminism

  • feminism is a political struggle to end patriarchal oppression and domination
  • women are oppressed by men
• Butler Gender performativity

  • gender is a social construct and 'masculine' and 'feminine' are created through repetition
• Gilroy Postcolonialism

  • even though we no longer have colonies, the representation of these groups is still affected by that time
  • civilisation constructs racial hierarchies and sets up binary oppositions based on notions of otherness