1. Theory linked with observation
2. Theory - organizes observations & predicts behaviors
3. Hypothesis - testable predictions produced by "good" theories
4. Operational definitions - statements of procedures used to define research variables, helps replicate study with clear predictions that are testable
5. Confounding variables - anything that could impact the dependent variable that is not due to the independent variable
6. Random sampling - everyone equal chance of participation, makes results unbiased
7. Wording effect - different wording holds different impacts on people