Gender bias

• Alpha bias


  exaggerates the differences between males and females, tends to devalue females
• Beta bias


  ignores and underestimates the differences between males and females
• Androcentrism


  male centred, leads to alpha and beta bias, non male behaviour judged as abnormal
• AO3 +

  + leads to reflexivity - embrace bias as an important part of their research process. Dambrin and Labert - lack of women's executive positions in accountancy firms lead to greater awareness of personal bias
• AO3 -


  -creates misleading assumptions about male behaviour-gender differences are presented as fixed and enduring - Maccoby and Jacklin - girls have better verbal abilities and boys are stronger spatially