Classical conditioning as a three-phase process (before conditioning, during conditioning and after conditioning) that results in the involuntary association between a neutral stimulus and unconditioned stimulus to produce a conditioned response
Operant conditioning as a three-phase process (antecedent, behaviour and consequence) involving reinforcement (positive and negative) and punishment (positive and negative)
Classical conditioning is only said to have occurred when a particular stimulus consistently produces a particular response that it did not previously produce
Pavlov became famous for his experiment with dogs, measuring natural saliva amounts from the role of digestion as a dog eats. He then measured the amount of saliva when food was placed in a bowl or on the dog's tongue. Pavlov noticed that after time the dog would salivate not only when food was near, but then when they heard the food being prepared, and later when the dog heard a certain sound. He won a noble prize in 1904 for his work! and is considered to be a learning founder.
The acquisition of learning of information, skills or behaviour through watching the performance of others, either directly or indirectly via some form of media or other means
Models can be live models (real life person demonstrating, acting out, describing or explaining a behaviour) or symbolic models (real or fictional character e.g. movie and book characters)
We tend to model our behavior on significant models (close to us, important, respected, admired or have required knowledge)
The environment or the context in which learning occurs is important (Albert Bandura's social learning theory)
Learning can occur indirectly within classical and operant conditioning by observing others' behavior and their consequences rather than performing the behavior ourselves
The learner pays attention in order to observe the modelled behaviour
Attention may be influenced by factors like motivation, interest, personality of model, attractiveness, similarities, familiarity, visibility of model's behaviour, perception that behaviour is worth imitating
The expectation of reinforcement or punishment influences the cognitive processes of the observer and affects how well the learner pays attention to and retains the memory of the model's behaviour