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Cards (35)
Interview
method
Personal interview
with the
respondent
(calls for a meeting, visits at home)
Indirect
interview
method
Uses
telephone conversation
to interview the respondents
Common methods of collecting data
Interview
method
Questionnaire
Observation
Test
Experiment
Registration
Use of
mechanical
devices
Direct
interview method
Appropriate if the needed information is
minimal
and the number of respondents is few (less than
30
)
Inappropriate if the number of respondents is very large and they are living very
far apart
, considered very
costly
and time consuming
Indirect
interview
method
Quite
expensive
if there are so many respondents
Some individuals consider it
impolite
and
improper
Biased
because people with no
telephone
cannot be included
Types
of
Questionnaire
Guided-Response
type
Recall
Type
Recognition
Type
Dichotomous
type
Multiple Choice
type
Multiple Response
type
Free Response
type
Rating
Scale type
Guided-Response
type questionnaire
The respondent is guided in making his or her reply
Recall type
questionnaire
Questions that require the respondent to
recall
information
Recognition
type
questionnaire
Questions that require the
respondent
to recognise the
correct
answer
Dichotomous type questionnaire
Questions with a
Yes
/
No
response
Multiple
Choice
type questionnaire
Questions with
multiple
answer options
Multiple
Response
type questionnaire
Questions where
multiple
answers can be selected
Free
Response
type questionnaire
The
respondent
is not
guided
in giving their reply
Rating
Scale
type questionnaire
Questions that use a
numerical
or
verbal
scale for the response
Empirical
Observation Method
Obtaining data through seeing,
hearing
, testing, touching, and
smelling
Can be
participant
observation or
non-participant
observation
Can be
controlled
observation in a
laboratory
Test
Method
Widely
used in psychological and psychiatric research
Uses
standard
tests due to their validity,
reliability
, and usability
Examples: Aptitude tests,
IQ
tests,
Achievement
tests
Registration
Method
Obtaining data from
government
agencies like the National Statistics Office, Land Transportation Office, Department of
Education
, etc.
Mechanical
Devices
Used in
social
,
educational
, chemical, biological, medical, astronomical, space and atmospheric research
Examples: camera,
projector,
video tape, tape recorder, x-ray machine, microscope,
telescope
, barometer, computer,
radar
Sampling
Techniques
1. Determine
sample size
using
Slovin's
formula
2.
Random Sampling
:
Lottery
method, Use of Random Number Table
Slovin
's
formula
𝒏𝒌 = 𝑵 / (𝟏 + 𝑵𝒆^𝟐)
Where 𝒏𝒌 =
sample
size
, N =
no.
of
cases
, e =
margin
of
error
Random
Sampling
All members of the population have
equal
chance of being included
Applicable when the population is not classified into different
clusters
,
sections
,
levels
, or
classes
Sample
size
(𝒏𝒌) and no. of cases (N) are always expressed or rounded off t
o whole numbe
rs
The
margin of error (e) is always expressed in %
Random
sampling
1. Names of respondents written on paper, rolled, and placed in jar
2. Respondents included are those whose
names
are
randomly
picked from the jar
Using
table of random numbers
1. Assign numbers to
each member
of target population
2. Compare
last digit
of random number to assigned numbers to select
sample
Stratified random sampling
Population divided into different strata or
classes
, each
class
must be represented in the study
Stratified random sampling example
Researcher wants to determine
average income
of families in a
barangay
with 3000 families distributed in 5 purok
Calculating
sample size for stratified random sampling
1. 𝒏𝒌 = 𝟑𝟎𝟎𝟎 / (𝟏 + 𝟑𝟎𝟎𝟎(𝟎. 𝟎𝟓)𝟐) = 𝟑𝟓𝟑 families
2. Calculating required
sample size
from each Purok based on
population percentage
Cluster sampling
When the geographical area or target population is too large,
clusters
(groups) are selected
randomly instead
of individuals
Cluster sampling
example
Doctor wants to study correlation between smoking and death rate, selects 3 out of 13 regions randomly to include all residents of those 3 clusters
Purposive
sampling
Respondents chosen based on their
knowledge
of the
information
required by the researcher
Purposive
sampling example
Researcher wants to study history of
Town A
, selects
senior citizens
as most reliable sources
Quota
sampling
Commonly used in
opinion polls
, researcher meets a
predetermined
number of sample units based on certain characteristics
Quota
sampling example
Salesman surveys females in public places to gather information on most common
hair shampoo
used
Convenience
sampling
Researcher selects most
accessible
respondents, e.g. using telephone interviews or own students, but this can be
biased