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Paper 3
Commercialisation
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Created by
Rachel Moreman
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Cards (4)
Spectatorship
The act of
watching
something
without
taking
part;
often related to sports spectators
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Sponsorship
(in sport)
To support an
event
,
activity
or
person
related to sport by
providing
money
or
goods
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Commodity
An article that
can
be
traded.
In this case sport is the
article
that can be sold to different
media
outlets or to
companies
that wish to associate their brand with a particular sport
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Golden
triangle
The interdependence and influences of the three factors of
sport,
sponsorship
and the
media
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