The act of watching something withouttakingpart; often related to sports spectators
Sponsorship (in sport)
To support an event, activity or person related to sport by providingmoney or goods
Commodity
An article that canbetraded. In this case sport is the article that can be sold to different media outlets or to companies that wish to associate their brand with a particular sport
Goldentriangle
The interdependence and influences of the three factors of sport,sponsorship and the media
