Commercialisation

• Spectatorship


  The act of watching something without taking part; often related to sports spectators
• Sponsorship (in sport)


  To support an event, activity or person related to sport by providing money or goods
• Commodity


  An article that can be traded. In this case sport is the article that can be sold to different media outlets or to companies that wish to associate their brand with a particular sport
• Golden triangle


  The interdependence and influences of the three factors of sport, sponsorship and the media