Carefullycontrolled and counterbalanced, so it could be replicated, increasing the reliability of these findings
Showed the importance of humanexperience and context in perception, challenging the idea that perceptualrules always work the same way (as stated by Gibson)
Confirmed how recognition can be influenced by expectation, providing support for Gregory's explanation of how we interpret information
To investigate if expectation of a stimulus influences a persons perceptual set
method
Participants (student volunteers) were told they were taking part in a study on recognisingnumbers and letters.Numbers or letters were flashed on a screen quickly and participants had to write down what they had seen.
There was a test stimulus a "broken B" that could be interpreted as a Bor a 13.
Participants were either flashed a series of letters or numbers before the "broken B"
Results
When participants were primed with a sequence of numbers they were much more likely to write 13, when they were primed with a sequence of letters they were much more likely to writeB.
Conclusions
The participants expectation surrounding the stimulus figure altered how they interpreted it, their perceptual set had been influenced.