INTRO MKTG INTER

• International marketing


  The marketing of goods, services and information across political boundaries
• Import


  When domestic companies buy goods abroad and bring them to a domestic country for sale
• Export


  When domestic companies sell their products or services abroad
• Globalisation

  Growth, global institutions, treaties, free movement
• Deglobalisation

  Powerful nation states, local solutions, border controls
• Positives of globalisation for companies


  • Growth
  • Tax benefits
  • Greater opportunities
  • Economy of scales
  • Competitive edges
  • Diversification & spreading of risks
  • Innovation
  • R&D cost covering
  • Increasing profits
• Positives of deglobalisation for companies

  • Concentration
  • Cost reduction
  • Sustainability
  • Protection
• Positives of globalisation for customers

  • Larger choice
  • Improved access
  • Lower prices
  • Innovation
  • Better quality
• Positives of deglobalisation for customers

  • Access to locally sourced goods & services
  • Supports local economy
  • Increased security & safety
  • Potential of lower prices bc less transportation cost
  • Find jobs with less competition
  • Better contribution for the planet
• Positives of globalisation for nations

  • Higher capital GDP (PIB) growth rates
  • Increased economic health
  • Lower unemployment rates
• Positives of deglobalisation for nations


  • Reduced dependency on foreign economies
  • Increased nation self-sufficiency
  • Better control over domestic economic policy
  • Protection of domestic industries and jobs
  • Focus on sustainability & local production
  • Reduced of spread global threats such as pandemics
  • Sustainability & security of the domestic economy
• The 3 most Belgian exported product groups in 2022 are:

  • transport equipement
  • chemical products
  • mineral products
• The 3 main Belgium's EU clients of goods in 2022 are:

  France, Germany, The Netherlands
• The 3 main Belgium's non EU clients of goods in 2022 are:

  Japan, UK, USA
• Belgium's trade balance 2022 of goods displayed a surplus
• Unemployment decreased in Belgium in 2022
• The 3 countries in the world that export the most in 2022 are:

  USA, Germany, China
• The 3 countries in the world that import the most in 2021 are:

  USA, Germany, China
• Belgium stands at ranking number 8 in worldwide export of goods in 2022
• Belgium stands at ranking number 13 in worldwide import of goods in 2022
• The significant increase in Belgium's trade in value terms over the past two years is explained by rising prices
• The two types of goods that will explain the evolution of Belgian exports to Germany in 2022 are:

  • Gas
  • Vaccines
• Reasons for the rapid growth of international business

  • Technological development
  • Effectiveness
  • Entrepreneurial spirit
  • Economic growth (BRICS)
  • Tax relief
• Turbulences in the international marketplace

  • Newness (new business, new markets, new ways of doing business, new methods to interact with customers)
  • Intensity (leads to customers focus, innovation, identification & exploitation of appropriate market segment)
  • Threats (pirating, diseases, war, terrorism,...)
• Key words for international marketing

  • Changing
  • Rewarding
  • Fascinating
  • Involving
• Country in UE that exports the most:

  1. Germany
  2. The Netherlands
  3. Italy
  4. Belgium
  5. France
• Country in UE that imports the most:

  1. Germany
  2. The Netherlands
  3. France
  4. Italy
  5. Belgium
• In the world Belgiums is ranking 8th in the exports and 13th in the imports
• Anvers port is ranking 13th of the biggest port in the world behind Rotterdam, Los Angels and Shanghai (1st)
• 90% of the worlds commercial goods are transported by boat
• The ukrenian war and the coronavirus caused a lot of trouble in the international commercial world
• Because of the covid commercial exchange were blocked, this decision wasn't without consequences for the mondial economy
• The worldwide exchange was stopped during covid and causes big shortages (such as mask or battery)
• Goods exchanges decreased by 7% between 2018 & 2020
• The world GDP decreased by 3% in 2020 bc of covid
• FMI = fond monétaire international

  FMI's goal is to ensure financial stability to lend funds to countries in crisis.
• Because the Ukernian war there was shortage of fossil energy (many European country depends on Russian gas and fuel) and cereals
• Embargo = a ban on trade or commerce between two countries or regions, especially one imposed by one country on another (many europeans country ban exchange with Russia)
• Russia was the 3th biggest supplier for fossil energy, due to the embargo the prices in UE increased drastically
• Thanks to the war and the embargo the 13 members of the oil exporting countries were able to increase their sales but also the USA increased their sales of their liquid gas who replaces the Russian naturel gas