Galaxy Language&Representations

• The advert


  • Uses media language and representation
• Audrey Hepburn


  Very famous actress, iconic look, fashion icon of the 1950s and 1960s
• Use of Audrey Hepburn


  Connotes luxury, style, iconicity, nostalgia, and tradition
• Audrey Hepburn looks in her handbag

  Non-diegetic music starts, making everything feel calmer
• The man in the car


  Represents the traditional hero or saviour
• Slogan: "Why have cotton when you can have silk?"


  Creates a binary opposition between Galaxy (the silk) and other chocolate (the cotton)
• The advert


  Sells the idea of a cult icon, the chocolate and the woman being cult fashion and style icons
• Some audiences found the use of CGI to recreate Audrey Hepburn unethical or creepy, while others loved the idea