Daily Mirror Language&Representations

• Daily Mirror


  Newspaper that holds up a mirror to reflect the things going on in the world
• Strap line "Fighting for all our futures"


  Makes the newspaper seem heroic and patriotic, as though they are a strong leader within the community
• Globe replacing "o" in "mirror"


  Suggests the newspaper has global issues and is powerful not just in the country but in the world
• Mini promo for football pullout


  • Says "the number one football pullout", making it seem like the newspaper has the best content and often tackles working class male interests
• Britain Pride of Britain Awards promo


  Makes the newspaper seem patriotic, celebrating diverse people who have overcome struggles
• Caption "Courage" under image of girl with no arms


  Represents her as a heroic role model, reinforced by the image of her presumed mother clapping behind her
• Headline "Beautiful, moving, inspiring"
• Disabled people may feel this inclusion and representation is positive


  But some may see it as patronizing, referring to them as heroic and brave rather than just normal
• Celebrities presenting the awards


  Represents the awards as being very important, and that the people being celebrated are heroes that we should look up to
• Front cover


  • Bold, eye-catching images take up the vast majority of the space
  • Small amount of copy in bold, sans-serif font reflects the low literacy level of the Daily Mirror readership and their preference for pictures over words
• "The heat is on"


  Plays on a familiar phrase, simple wording very easy to understand
• "Summit to save the world"


  Hyperbolic language makes the issue feel very dramatic and important
• "Johnson issues a doomsday warning"

  Use of the "doomsday" phrase associates the climate change issue with the end of the world or apocalypse, representing it as hugely important and dangerous
• Statistic: "This is the seven hottest years on record"
• "Turn to page X for the rest of the story"

  Acts as an enigma code or jump line to get people to buy the paper and read the full article
• Image of man in fire


  • Dramatic, urgent, almost like an action movie scene
  • Wide angle shot makes him seem small and vulnerable compared to the out-of-control fire
• Boris Johnson's representation


  • Wearing suit and tie makes him seem professional, sophisticated, upper class
  • Wearing a poppy suggests he is patriotic and respects tradition
• Double page spread


  • Very large images take up most of the space
  • Copy is broken into small chunks to make it easy to read
• Green colour palette


  Signifies environmental/eco-friendly themes, linking to the climate change focus
• Inserted photo of Boris Johnson


  Makes him seem disorganized and not in control, with the caption "getting messy"
• "Take me to your leaders"


  Phrase suggests the world leaders are alien-like, not relatable to the general public
• Use of words like "extreme", "blight", "alarming"


  Emotive language creates a sense of drama and fear
• "One minute to midnight"


  Phrase used to suggest we are very close to the end of the world/civilization
• Image of Greta Thunberg


  • Use of a recognizable person adds gravitas to the article
• Greta Thunberg wearing a mask


  Reflects the social/cultural context of the pandemic
• Reference to "children's future"


  Represents children as vulnerable, needing protection
• Use of facts and statistics