Tulving's 1972 - long term memory

• Epsiodic memory


  explicit memory of personally experienced events.

  Responsible for storing informations about events we've experienced in our lives. Involving conscious thoughts.

  Can be encoded visually , by sound, spatial material
• Semantic


  General factual knowledge. Stores information about the world around us such as the knowledge about meanings of words/ cities and places
• Procedural memory


  the gradual acquisition of skills as a result of practice, or "knowing how" to do things. I.E. memory of motor skills
• Free recall


  when someone learns something and then is asked to recall them but not in order
• Strengths


  - neurophysiological evidence about their being 2 categories

  - episodic metres seem to be those that are affected when theirs brain damage to areas like the medial temporal lobe
• Weaknesses


  - labels difference rather than an actual difference

  - medial temporal lobe is used for both episodic and semantic meaning not much difference for their being separate stores (squire and Zola 1998)