Advertising

• Advertising refers to paid messages of communication from the business to members of the public and potential target market.
• It is a marketing communication activity in which the business pays for a space to promote its products and services.
• Advertising can be described as a paid form of non-personal marketing communication
• It allows the business to communicate with many potential customers at the same time
• Advertising is aimed at reaching potential customers who are most likely willing to purchase products and services from the business
• It is used to influence buying behavior of customers
• Advertising creates awareness of the various products and services that are being offered by the business through creative positioning and using different advertising mediums