Attract

• An advertisement should immediately grab the attention of potential customers
• Businesses often include advertisements as a disruption, by strategically placing advertisements in unexpected places and situations by using techniques such as guerilla marketing
• Guerilla marketing: an unconventional, low-cost form of marketing aimed at gaining maximum exposure for the products/services of the business
• The business will use a personalised approach to attract the attention of more customers
• The use of powerful words and eye-catching pictures is used to grab the attention of customers.
• The message used to attract the attention of potential customers should be highly creative