Interest

• The vital purpose of advertising is to create interest in the product or service
• The advertisement must be original, punchy, informative, brief and result in a positive reaction by creating interest in the product or service.
• The interest of customers can be captured by intentionally personalising the advertisement.
• Capturing the interest of the customers is a challenging aspect because they easily lose interest if the advertisement is not relevant to them
• The business captures the interest of potential customers by proving that their product or service adds value to the lives of customers
• The business must stay focused on the needs of customers by gaining their interest and not only grabbing their attention.