Publicity

• Publicity can be described as a free from of non personal communication that a business and its products and services can receive through various forms of mass media.
• Publicity creates public awareness of the business, its products and services through media coverage and other forms of communication.
• It refers to unpaid communication in mass media about the business and its operations
• Publicists help manage the publicity of the business to increase positive publicity and reduce the impact of negative publicity on the business
• It is a form of mass communication that is not paid for by the business and involves gaining responses from customers through the placement of commercially significant news in the mass media.
• Publicity is not paid for by the business and comes from journalists and other members of the press
• It is often considered to be part of the public relations of the business
• Publicity places the business in front of the media outlets for the business to showcase its products and services
• Publicity is important because it helps the business increase awareness while establishing a worthwhile business from which to purchase products and services.
• Publicity provides the authority of an independent voice, as the business cannot control the message provided about the business from members of the media.