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Sociology
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Cards (69)
What is an open questionnaire?
A
self-complete
form with questions which allow the respondent to answer in as much
detail
as they want
What is a closed questionnaire?
A
self-complete
form with questions which give a set of
responses
that the respondent can choose from
What is a web based questionnaire?
A
self
complete form which is sent out via the internet or using a
site
such as survey monkey
Practical strengths of questionnaires:
Easy
Cheap
Lack of
researcher
effects
Quick to
analyse
and
conclude
Practical weaknesses of questionnaires:
Low
response rate
Misunderstandings
Answer may not fit those given
Leading
questions
Ethical strengths of questionnaires:
Completing it is
informed consent
Anonymous
Ethical weaknesses of questionnaires:
Questions may be
sensitive
Theoretical strengths of questionnaires:
Detailed
data
Reliable
Large
sample
Easy to
quantify
and
analyse
Detachment
and
objectivity
Theoretical weaknesses of questionnaires:
Participants may lie
Someone other than the intended participant may answer
Right
answerism
Lack of
rapport
What is an unstructured interview?
A
conversation
between the researcher and the participant where the questions are based on the
answers
given
What is a structured interview?
A conversation between the
researcher
and the participant where the questions are set in
advance
What is a group interview?
Where the interview involves
more than one participant
Practical strengths of interviews:
Rapport
Flexibility
Clarification
of questions
Practical weaknesses of interviews:
Time
Cost
and
training
Ethical strengths of interviews:
Sensitive
topics
Ethical weaknesses of interviews:
Questions
could
harm
if sensitive
Theoretical strengths of interviews:
Detailed
and
in depth
Reliable
Hard
to
quantify
Theoretical weaknesses of interviews:
Hard to
quantify
Demand characteristics
Unreliable
Small sample
Peer group
influence
What is an overt observation?
Where a researcher tells the
participants
they are being
observed
and what they are being
observed
for
What is a covert observation?
Where the researcher doesn't tell the participants that they are being
observed
until after the study is
complete
What is a participant observation?
Where the researcher becomes a
member
of the group they are researching
What is a non-participant observation?
Where a researcher watched the group from outside
without
taking part
Practical strengths of observations:
Flexible
Researcher
can ask questions
Only an option with some
groups
Practical weaknesses of observations?
Time
Cost
Researcher effect
Requires
skill
Memory
Access
Ethical weaknesses of observations:
Lacks
informed consent
Privacy
can be breached
’Going native’
Theoretical strengths of observations:
In depth
detailed data
Allows for
verstehen
Theoretical weaknesses of observations:
Hawthorne
effect
Hard
to quantify
Small
sample
Unreliable
What is a lab experiment?
A study that takes place in a lab where the researcher is able to
manipulate
and
control
all the variables
What is a field experiment?
Takes place in
real life settings
Practical strengths of experiments:
Controlled
variables
Practical
weaknesses of experiments:
Time
Cost
Ethical weaknesses of experiments:
Deception
to deal with
experimenter
effects
Theoretical strengths of experiments:
Highly
reliable
Causation
can be determined
Theoretical weaknesses of experiments:
Validity
- not normal setting
Researcher effects
Small sample
What are official statistics?
Numerical
data produced by
government
or government agencies
Practical strengths of official statistics:
Cheap
Easily accessible
Practical weaknesses of official statistics:
Not specific to the research
Theoretical strengths of official statistics:
Large
sample
Valid
Reliable
Theoretical weaknesses of official statistics:
Bias
What are unofficial statistics?
Numerical
data collected by
charities
and other organisations
See all 69 cards
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