Approaches the study of society in a systematic and scientific way
The argument of early positivists was that individuals could be studied in a similar way to the natural sciences because behaviors could be observed and recorded in a scientific way
These behaviors or social facts could be measured and quantified to allow researchers to study cause and effect relationships between social institutions and individuals in society
By using a scientific approach, sociologists would be able to test theories through repeating research and checking the findings to make sure that they were consistent with sociological theories of behavior
Take a more structural view of society, looking at the bigger picture rather than the interactions between individuals
Are concerned with the impact of social forces and how these shape individual behaviors
Generally look to collect quantitative data (data in numerical form) because they see it as being more objective and scientific rather than relying upon a researcher's interpretation of events
Believe that society can be studied in the same way as the natural sciences and that sociology can be used to predict social behaviors
Often lack validity as they might demonstrate changes in behavior but don't provide a rationale behind those changes
Judgment is subjective and imposed upon those being studied, which means it may not be representative of the views of all of those being studied
Focuses too heavily on structural elements of society and can be seen as deterministic, ignoring the agency and free will of individuals
Have very fixed approaches to research that don't always reflect the diversity and fluidity of contemporary society
Reduces people's attitudes and opinions to numerical values which do not demonstrate the importance of the meanings and motivations of why people do things