A methodological approach to research in society that was developed amongst others by Emil Durkheim
Positivism
Approaches the study of society in a systematic and scientific way
The argument of early positivists was that individuals could be studied in a similar way to the natural sciences because behaviors could be observed and recorded in a scientific way
These behaviors or social facts could be measured and quantified to allow researchers to study cause and effect relationships between social institutions and individuals in society
By using a scientific approach, sociologists would be able to test theories through repeating research and checking the findings to make sure that they were consistent with sociological theories of behavior
Key idea of positivism
Society is shaped by social institutions and these institutions (things like education, family, religion, work) shape the behavior of individuals
Positivists
Take a more structural view of society, looking at the bigger picture rather than the interactions between individuals
Are concerned with the impact of social forces and how these shape individual behaviors
Generally look to collect quantitative data (data in numerical form) because they see it as being more objective and scientific rather than relying upon a researcher's interpretation of events
Believe that society can be studied in the same way as the natural sciences and that sociology can be used to predict social behaviors
Methods used by positivists
Lab experiments
Field experiments
Comparative method
Surveys with closed questionnaires and structured interviews
Non-participant observations
Strengths of positivist methods
Can provide a cause and effect relationship between events and behaviors
Produce quantitative data that is seen as more objective than qualitative data
Quantitative data is preferred by governments and non-governmental organizations for large-scale applications and policy-making
Can be reproduced by other researchers and results can be checked to ensure they are correct (falsification principle)
Limitations of positivist methods
Often lack validity as they might demonstrate changes in behavior but don't provide a rationale behind those changes
Judgment is subjective and imposed upon those being studied, which means it may not be representative of the views of all of those being studied
Focuses too heavily on structural elements of society and can be seen as deterministic, ignoring the agency and free will of individuals
Have very fixed approaches to research that don't always reflect the diversity and fluidity of contemporary society
Reduces people's attitudes and opinions to numerical values which do not demonstrate the importance of the meanings and motivations of why people do things
Positivist research
Durkheim's study of suicide across European countries
Research on rates of offending, educational achievement, and how factors such as social class, ethnicity, and gender impact them
Social attitude surveys on topics like division of labor in the home, consumer purchasing habits, social media usage