His “black box” model foresaw that increasing connectivity and processing power would allow audiences to access a wide range of media forms through one device
prosumer
in active audiences, consumer becomes the producer
interactivity
new media has allowed audiences to become more interactive
increasing interactivity between producers and audiences
e.g share, like, comment on social media
Jenkins - participatory culture
a culture in which media consumers are able to annotate, comment on, remix, and otherwise respond to culture.
Referring to the audience’s role in creating, producing and distributing media content.
way in which Web 2.0 technologies have increased interactivity, consumption and production in media, pop culture and fandoms
textual poaching
The repurposing of media texts by fans to create new media products. This includes memes, fan-fiction, parody videos etc.
