fandom

• Jenkins - digital convergence 


  where old and new media collide.

  His “black box” model foresaw that increasing connectivity and processing power would allow audiences to access a wide range of media forms through one device 
• prosumer 


  in active audiences, consumer becomes the producer
• interactivity 


  new media has allowed audiences to become more interactive

  increasing interactivity between producers and audiences

  e.g share, like, comment on social media
• Jenkins - participatory culture

  • a culture in which media consumers are able to annotate, comment on, remix, and otherwise respond to culture.
  • Referring to the audience’s role in creating, producing and distributing media content.
  • way in which Web 2.0 technologies have increased interactivity, consumption and production in media, pop culture and fandoms
• textual poaching


  • The repurposing of media texts by fans to create new media products. This includes memes, fan-fiction, parody videos etc.
  • results in new meaning