cross media ownership is where a company owns a range of media forms such as tv and newspapers
9/10 of the biggest transnational corporations are american owned
old media: tv and print
new media: digital e.g internet
in the us according to bagdikian (2004) by 2014 just 6 corporations were in control of us media
rupert murdoch: horizontal integration. ows the sun, sky, news of the world
richard branson: vertical integration owns virgin
curran argues that currently in the uk seven people dominate the ownership and control of uk newspapers
media is becoming concentrated in the hands of a few. EVAL: not concentrated in the hands of a few= towie, love island people setting up their own brands and we can see how media companies are owning several types of media today e.g film on demand
the move towards media integration is called synergy. the new media produces products that were once separate and can now be packaged together e.g you can get a spider man toy and novel
global conglomerates: concentration of ownership has been assisted by the breakdown of national boundaries
transnational corporations = moving companies across borders. they have formed due to globalisation opening international markets and creating international competition. EVAL: supply has to be there in order to become transnational. third world countries don't want gucci as they cant afford it
EVAL points
despite the media being owned by fewer people the media does not reflect the views of the owners, it reflects what the public demands. Pluralists argue that citizens hold power, no demand there is no thrive e.g failure of blackberry
