marxism

• traditional marxists argue that owners control the media content. Murdoch 'i did not come all this way not to interfere'. press barons like Murdoch transmit their views and impose them onto the audience
• media is ideological: althusser argues the rc ideology is transmitted through institutions part of the isa. it encourages certain values that promote the interests of the rc. this includes the importance of capitalism. the media didn't report of the manifesto of the democratic christian party as it was not deemed important
• media sets an agenda of what is going to be published
• marxists writers such as ralph miliband argue the media is a tool used by the dominant class to control the media. media is the 'new opium of the people'
• tradtional marxists argue the audience is passive and dont see through their fcc. audience is fed dumbed down media content e.g towie. marcuse uses the term bread and circus to decisive superficial entertainment to satisfy people