A03

• LIMITATION- kerckhoff and davis study

  • small sample size, individual differences means unrepresentative thus cannot generalise
  • culture bias- american, individualistic cultures cannot compare to collectivist where beliefs and traditions vary due to imposed etic risk
  • use of questionaires, self report bias(SDB) however gathers large amounts of quantitative data cheaply and efficiently- quantative data lacks detail but easy to compare and analyse to draw C+E relationships
• LIMITATION- reductionist

  • considers demographic and social explanations however no biological factors
  • evolution proposes that our ancestors choose a mate in order to reproduce and filters not considered(question of validity as cannot be tested now)
  • there it is reductionist thus not a comprehensive explanation which can be generally applied, reducing RWA.
  • HOWEVER empirical evidence does not exist for evolutional theories and is only subjective
• LIMITATION- social media

  • filter theory less valid following the increase of internet use and online dating
  • means our 'field of desireables' increased and not restricted by ceetain social demographics eg proximity because have the ability to communicate prior to meeting
  • filter theory lacks temporal validity because it can only explain dating phenomena which have been restricted to the era before the internet- however majority still use 3 filters not completely invalid