matching hypothesis can be seen as shallow explanation of how humans chose mates, attractiveness is a factor, but not most important
limitations
physical factors may be more important in initial attraction however role of physical features in continuing attraction may be more limited
strength
matching hypothesis theory is becoming more valid, online dating apps depend heavily on visual cues for partner selection, may be providing more feedback for people to base their own attractiveness rating
halo effect strength
appears to apply beyond romantic relationships
halo effect strength
found that defendants in court who are more attractive are likely to receive lower sentences than less attractive by juries, indicating attractiveness implied innocence (Landy and Aronson 1969)
