Gender Bias

• Gender bias is when...


  differences between genders are misrepresented.
• Personal bias is when... 


  Researchers lack objectivity
• Alpha bias is when a researcher exaggerates the difference between men and women.
• Beta bias is when a researcher minimise or ignores the difference between men and women.
• Studies are gender bias if exaggerate or ignore the differences between men and women.
• Ways in which gender bias can effect research. 


  • Biased observations
  • Biased conclusions
  • Biased design
• Where can we see beta bias in a study?


  Asch - Line study

  Zimbardo - Stanford Prison

  Milgram - Shocks
• • When research focuses on male participants, that research is Androcentrism.
  • When research lacks validity because it focuses on male participants, it suffers from Androcentric Bias.
• Freud’s theories suffer from Androcentric alpha bias, because they suggest that there are enormous, permanent psychological differences between men and women, and that female traits were abnormal and inferior.
• • When research focuses on women, it's called Gynocentrism
  • When research like Moscovici’s makes invalid conclusions by using mainly female participants but drawing conclusions about everybody, it’s called Gynocentric Bias.