Alpha bias is when a researcher exaggerates the difference between men and women.
Beta bias is when a researcher minimise or ignores the difference between men and women.
Studies are gender bias if exaggerate or ignore the differences between men and women.
Ways in which gender bias can effect research.
Biased observations
Biased conclusions
Biased design
Where can we see beta bias in a study?
Asch - Line study
Zimbardo - Stanford Prison
Milgram - Shocks
When research focuses on male participants, that research is Androcentrism.
When research lacks validity because it focuses on male participants, it suffers from Androcentric Bias.
Freud’s theories suffer from Androcentricalpha bias, because they suggest that there are enormous, permanent psychological differences between men and women, and that female traits were abnormal and inferior.
When research focuses on women, it's called Gynocentrism
When research like Moscovici’s makes invalid conclusions by using mainly female participants but drawing conclusions about everybody, it’s called Gynocentric Bias.
