ICT is an effective instrument for promoting and spreading relevant advocacies on social change
Social change is the adjustment in human interactions, which changes the established cultural and social constructs, beliefs, and institutions
William Fielding Ogburn, a sociologist, published a theory in 1992 suggesting that technology was the primary driving force of social change and progress, but social responses to it weakened it
Invention - the stage wherein new forms of technology are developed.
Discovery – refers to new ways of understanding and perceiving reality.
Diffusion – refers to the spread of technology from the point of discovery to other areas.
Three (3) stages of technical development, according to Ogburn:
Invention
Discovery
Diffusion
Social media movements and trends in recent history:
2019 Hong Kong Protests
ALS Ice Bucket Challenge
Black Lives Matter
Me Too Movement
Million People March
The Role of ICT in Philippine History
EDSA and Cardinal Sin’s call to action via radio broadcast
EDSA II and the use of text messaging to mobile people
PhilAWARE application for humanitarian response
Social media is the best tool for spreading advocacies and causes than other forms of technology
How social media help promotes social justice:
Coordinating Community Responses
Platforming Lived Experience
Sharing Pictures and Videos
The terms “slacktivism” and “cancel culture” has also emerged when discussing social media as a platform for change and advocacy. Slacktivism combines “slacker” and “activism,” referring to simple measures to support a social movement online, such as signing petitions and copying and reposting statuses and images. At the same time, Cancel Culture is a divisive idea that can be defined as a way of withdrawing support for public figures or companies over controversial or scandalous acts and can be considered a form of online shaming on social media platforms.