Target Market

• identification of a target market

  A target market refers to a group of customers with similar characteristics, who presently or may in the future, purchase the product. Through the use of market segmentation a business is able to recognise their customers and choose who their product is aimed at reaching. Weather that is a primary, secondary or niche market.
• Target market

  A group of customers with similar characteristics who presently, or who may in the future purchase the product.
• Mass marketing

  In mass marketing the seller mass-produces, mass-distributes and mass-promotes one product to all buyers.
• Market segmentation

  Occurs when the total market is subdivided into groups of people who share one or more common characteristics.

  -Demographic (age, gender, income)

  -Geographic (Urban, city, rural, climate)

  -Psychographic (lifestyle, personality)

  -Behavioural loyalty (purchase occasion, price sensitivity)