Conformity: types and explanations

    Cards (8)

    • Compliance: desire to fit in with the majority. To be accepted, avoid rejection. Public compliance but not private acceptance. Superficial, stops when group pressure stops.
    • Identification- conforming to a group because we value the group and want to identify with it. Involves publicly changing our behaviour but we may not agree with all the group's beliefs and behaviours privately.
    • Internalisation- when a person genuinely accepts the group norms, both privately and publicly. Change is permanent as the person has internalised the beliefs.
    • Normative Social Influence (NSI)- The need to be liked! An emotional process.
    • Informational Social Influence (ISI)- The need to be right! A cognitive process. Most likely then:
      • ambiguous tasks
      • new tasks
      • exposed to experts in the group
      • crisis situations
    • Research support for ISI
      Lucas et al. (2006) maths questions easy -> difficult. Greater conformity when difficult. Proves >conformity when don't know answer
    • NSI and ISI work together
      Our influences are usually combination of both- contradicts two-process theory. E.g. Asch- dissenter using NSI or ISI?
    • Individual differences in NSI
      Some are less concerned with being liked. McGhee and Teevan (1967) - students high in need of affiliation (being in a relationship) were more likely to conform. Shows that need to be liked underlies conformity for some more than others
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