A set of written questions (sometimes called items) used to access a persons’ thoughts/experiences/information on a particular topic.
State two strengths of questionnaires
1)A large amount of information can be gathered relatively quickly and easily from a large target population.
2)Questions can focus on what the individual is thinking i.e. a person’s opinion/ attitude which can be more telling than just looking at the behaviour.
What are 3 tips for a good questionnaire
1)Clarity – clearly understood, terms are operationalised to avoid ambiguity.
2)Bias – participants should not be coaxed into answering a particular way.
3)Analysis – data can be easily analysed.
What are the 2 different types of data questionnaires can be designed to collect?
o Quantitative data = numerical information (numbers of hours exercising)
o Qualitative data = subjective information (favourite colour)
Define an open question and give 3 strengths and 1 limitation
Open question = questions with no fixed answer/response and respondents can answer in any way they wish.
(+) Allows the participant to express own feelings and thoughts, unexpected information can also be collected, data is more realistic and detailed.
(-) Ppts may answer in a socially desirable way, making answers less valid
Define a closed question and give 2 strengths and 1 limitation
Closed questions = questions with a fixed answer/ the choice of response is determined by the question setter.
(+) It is quick and easy for participants to answer the questions, quantitative data is easy to analyse
(-) Predetermined list of questions limits responses ability to explore interesting answers. Response bias.
Define an interview
Another type of self-report technique, which predominately takes place on a face-to-face basis, although they can also happen over the phone.
What are the three types of interviews?
Semi - structured
Structured
Unstructured
Define semi-structured interviews and state one strength and one limitation
Semi structured interviews = predetermined questions but allow for follow up questions.
(+) Rich and interesting qualitative data
(-) Higher chance of demand characteristics in comparison to unstructured interviews
Define structured interviews and state three strength and two limitations
Structured interviews = made up of predetermined questions and are asked in a fixed order.
(+) Easier to analyse quantitative data; discover trends; replicability
(-) Increased risk of investigator effects
(-)Limited by fixed questions
Define unstructured interviews and state two strength and three limitation
Unstructured interviews = the first few questions are prepared however any further questions develop from the interviewee’s responses.
(+) Less chance of demandcharacteristics and investigator effects
(-) Difficult to analyse qualitative data; time consuming and expensive