Measures how strong a relationship is between two or morevariables
Requires quantitative data
Define the 3 different types of correlation
1)Positive correlation = as one variables increases the other increases
2)Negative correlation = as one variables increases, the other decreases
3)Zero correlation = occurs when a correlational study finds no relationship between variables.
Define a correlation co-efficient, perfect positive correlation and a perfect negative correlation
Correlation co-efficient = numerical measure of the strength and direction of the relationship between variables.
Perfect positive correlation = has a correlation co-efficient of +1 (up, up - variables)
Perfect negative correlation = has a correlation co-efficient of -1 (up, down - variables)
Define a scattergram
(Sometimes called a scattergraph) is a graph that shows the correlation between two sets of data (co-variables) by plotting points to represent each pair of scores.
It indicates the degree and direction of the correlation between the co-variables
State two strengths of correlational techniques
1)Can be used when a lab experiment would be unethical as the variables are not manipulated, only correlated.
2)Measures the strength of a relationship between variables, allowing for further research to be conducted.
State two limitations of correlational techniques
1)Not possible to establish a cause and effect relationship through conducting a correlation.
2)Can only identify linear relationships, not curvilinear.
Define a mean, give its strengths and limitations
Mean = 'Average' - calculated by adding up all the scores in the data set and then dividing by the number of scores.
(+) = Most representative of all the measures of central tendency because it is comprised of the whole data set.
(-) = Can only be used with ordinal and interval data.
Define a median, give its strengths and limitations
Median = 'Middle Score' - calculated by putting all scores in rank order from smallest to largest then selecting the middle number from the data set.
(+) = Not distorted by extreme scores
(-) = Does not reflect all scores in the data set
Define a mode, give its strengths and limitations
Mode = 'most common' - calculated by identifying the most frequently occuring score within the data set.
(+) = Not distorted by extreme scores.
(+) = The only method which can be used within nominal data
(-) = There can be more than one mode so it is not always a useful measure of central tendency.
Define dispersion
Are descriptive statistics that define the spread of data around a central value (mean or medium).
There are two measures of dispersion: range and standard deviation
Define range, give its strength and weaknesses
Range = subtracting the lowest score in the data set from the highest score.
(+) Easy to calculate mathematically without use of a calculator
(-) Does not indicate the distributionpattern across the whole data set
Define standard deviation, give its strengths and weaknesses

How far the scores deviate from the mean e.g. if it is large = data is very dispersed around the mean (ppts scored very differently). If it is small = values are very concentrated around the mean (ppts scored very similarly)
(+) Precise measurement of dispersion because all values in the data set are included in the calculation.
(-) Extreme values can distort the measurement
How to calculate percentages?
Small number (on top) divided by big number (on bottom) overall x100