Defining Media, Information, and Literacy

• What is the origin of the word "media"?

  It is derived from the Latin word "medius," meaning "middle."
• What is the plural form of "medium"?

  Media
• How is media commonly associated in terms of communication?

  Media is often associated with mass communication.
• When did the term "mass media" gain popularity?

  In the late 19th and early 20th centuries.
• What are some common forms of media?

  Television, radio, newspapers, etc.
• How does media function as a mediator?

  Media shapes and frames our perception of reality.
• What is the "mean world syndrome"?

  It describes the belief that the world is more dangerous than it actually is due to media exposure.
• Who identified the "mean world syndrome"?

  George Gerbner
• What dual role does media play?

  Media is both a method or instrument and a container holding information.
• Who wields significant power in media?

  Those who control media, such as media company owners or cameramen.
• What does "technology" mean in the context of media?

  It means the systematic application of art or knowledge, not just machines.
• How can people act as media?

  People transmit knowledge or art
• What is technological mediation?

  When people communicate knowledge or arts systematically, they become part of technology.
• What are the types and categories of media?

  • Presentational Media
  • Representational Media
  • Mechanical Media
• What are the forms of mediated communication?

  • Mass Communication
  • Mediated Interpersonal Communication
  • Convergence of Communication Media
• Why is media expensive to produce?

  Media products require substantial resources such as technology, human capital, and distribution systems.
• How is media controlled or regulated?

  Media is often controlled by state or non-state authorities to some extent.
• What does it mean for media to be technologically sophisticated?

  Modern media uses advanced technology, enabling both consumption and production by users.
• What is literacy in the context of media?

  • Basic literacy: Ability to read, write, and perform simple arithmetic calculations.
  • Functional literacy: Ability to apply literacy skills in practical situations.
• What is the need for new literacies in the digital age?

  1. Information Overload: Overwhelming influx of information from various sources.
  2. Traditional Literacies are Insufficient: Basic skills are inadequate for a complex digital landscape.
  3. The Importance of New Literacies: Essential for understanding, evaluating, and creating media messages.
  4. Media Literacy Education: Advocated for incorporation into education curricula.
• What is the definition of media literacy?

  The ability to access, analyze, evaluate, create, and communicate messages across various forms of media.
• What skills are required for media literacy?

  Critical thinking, evaluation, and creation of media content.
• What are the key concepts of media literacy?

  • All Media Are Constructions: Media content is produced with specific purposes.
  • Media Construct Reality: Media shapes our understanding of reality.
  • Audience Negotiate Meaning: Audiences interpret media messages through personal experiences.
  • Media as Commercial Entities: Driven by profit and controlled by a few.
  • Media Have Values and Ideology: Reflect dominant ideologies and value systems.
  • Media Products Are "Shared": Influences daily conversations and societal norms.
• What are the key concepts, elements, and issues for understanding and producing media?

  1. Production:

  • Technologies, Professional Practices, Industry, Connections Between Media, Regulation.

  1. Language:

  • Circulation and Distribution, Access and Participation, Meanings, Conventions and Codes, Genres, Choices and Combinations, Technologies.

  1. Representation:

  • Realism, Telling the Truth, Presence and Absence, Bias and Objectivity, Stereotyping, Interpretations, Influences.

  1. Audiences:

  • Targeting, Address, Circulation, Uses, Making Sense, Pleasures, Social Differences.
• How does media represent reality?

  Media offers a mediated version of reality rather than a direct representation.
• What is the concept of targeting in media?

  Identifying and reaching specific audience segments.
• How do audiences interact with media?

  Audiences interpret media content in personal ways and can influence media production.
• What does "making sense" refer to in media consumption?

  How audiences interpret and find meaning in media.
• What are social differences in media interpretation?

  Variations in audience interpretation based on social factors.
• What is the definition of information?

  Information consists of facts delivered through various media.
• How is information typically viewed in the Information Age?

  It is often seen as a digital commodity that can be stored, processed, transmitted, and received via computer networks.
• What are the two main components that distinguish information from knowledge?

  Information is composed of discrete facts, while knowledge is structured, organized, and enduring.
• Where does information reside?

  Information resides in messages delivered through various media.
• How does knowledge differ from information?

  Knowledge reflects personal interpretation of information and resides in an individual’s mind.
• What is the relationship between information and knowledge?

  Information is raw data that has been processed and interpreted, while knowledge is the understanding and application of that information.
• What is the simpler distinction between information and knowledge?

  Information is the "what," while knowledge is the "why" and "how."
• What are the key concepts of information literacy?

  • Identifying Needs
  • Articulating Needs
  • Locating and Accessing
  • Interpreting and Organizing
  • Evaluating
  • Communicating
  • Using Information
  • Ethical Use
  • ICT Skills
• What does information literacy emphasize?

  It emphasizes defining needs, locating relevant information, and using it critically.
• Why is information literacy important for decision-making?

  It helps individuals make informed decisions by providing accurate and relevant information.
• How does information literacy support problem-solving?

  It aids in resolving issues by identifying and utilizing the appropriate information.