Types of Conformity

• Internalisation - When a person changes their public behaviour and their private beliefs. This is usually a long-term change and often the result of informational social influence (ISI).
• Identification - When a person changes their public behaviour and their private beliefs, but only while they are in the presence of the group. This is a usually a short-term change and normally the result of normative social influence (NSI).
• Compliance - When a person changes their public behaviour, but not their private beliefs. This is usually a short-term change and is often the result of normative social influence.