Consumer behaviour

• consumer behaviour - the way in which consumers make decisions about what to buy and how to use it
• cognitive biases - businesses will use specific strategies to create a cognitive bias about the products they are selling in order to persuade people buy them
• placement of products - Retailers will put certain items at eye level which means that they catch your attention first
• Pricing - If we had a range of different products, some would be expensive and some will be cheaper. We automatically assume that the high prices mean high quality. Therefore we avoid cheaper items as we think they won't be as good. 
• Advertising - create adverts in a way that manipulate the way we think about their products. They present adverts in ways in which they grab our attention and then encourage us to remember them.
• authority bias - consumers tend to assign more credibility to the opinion of an authority likely to be an expert
• confirmation bias - consumers prefer to hear information that confirms what they already believe
• brand loyalty - the tendency of consumers to purchase a product from a particular brand over another