Lesson 1

• Advocacy refers to a public activity by an individual or group that promotes and seeks to address a societal matter.
• Developmental Communication is an approach that includes the exchange of information processes which promotes social developmental.
• Recognized Universal Advocacies are social issues being addressed globally for the common good of the majority.
• Advocacy against Poverty - Poverty is one of the major problems in the society making it the root of other global issues.
• Advocacy against Environmental Issues - Climate change, pollution, and waste production are some of the environmental concerns experienced globally making it one of the pressing issues the humankind has today.
• Advocacy against Social Stratification - Class and caste systems affected by socioeconomic factors have caused life difficulty to those who are on the lowest rank.
• Advocacy against Gender Inequality - A campaign that acknowledges all gender preferences to live equally and receive equivalent opportunities and resources.
• Advocacy on Mental Health Awareness - Promotes realizations on the well-being of individuals and overcome the stigma on mental illnesses.
• Advocacy against Corruption A campaign that calls the transparency on the decisions and actions of the government.
• Advocacy against Violence - Addresses brutality against women, children, animals, and even cyberharassment.
• Organize - ICT helps systemize and compile information and data related to an advocacy.
• Educate - ICT delivers academic contents provided by the advocates about their chosen societal matter.
• Research - ICT aids gathering and analysis of survey data that may be helpful for the campaign.
• Inform - ICT paves the way for awareness across different generations, nationalities, and places.
• Encourage - ICT stimulates and motivates people because of the ease that technology can offer in call-to-actions activities.
• Train - ICT supplies instructional documents with the various sources available for the advocacy.
• Lobby - ICT makes it possible for ordinary citizens’ messages to reach the authorities of the government to persuade for a certain thought.
• Action - ICT pushes people to make a move for them common good through its networks and users.
• Social Media Networks allows advocates to post their thoughts and build networks online
• Blog Sites allows advocates to publish detailed contents about their agendas and purpose
• Video Hosting Platforms used to broadcast campaigns digitally
• Web Conferencing Sites allows advocacy groups to tackle their plans remotely
• Printed Media enables advocacy groups to carry out message to people on-hand
• Modern Media various forms of ICT providing awareness to the citizens