o Industrial/OrganizationalPsychology – branch of psychology that applies the principles of psychology to the workplace
o Purpose: to enhance the dignity and performance of human beings and the organizations they work in, by advancing the science and knowledge of human behavior (Rucci, 2008)
Main Difference between IO Psychology and Business Fields
o I/O Psychology examines factors that affect the people in an organization as opposed to the broader aspects of running an organization
o IO focuses almost exclusively on issues involving the people in the organization
o IO relies extensively on research, quantitative methods, and testingtechniques
o Use empirical data and statistics rather than intuition to make decisions
o Scienctist-Practitioner Model - factors that helpdifferentiate IO psychology from other branches of psychology
– I/O professionals acts as scientist when they conduct research and as practitioners when they work with actual organizations;
applies research findings so that the work they perform with the organizations will be of high quality and enhance an organization’s effectiveness
l From societal perspective, IO psychologists can also improve the quality of life by increasing employee effectiveness, which reduces the cost of goods sold by improving product quality which reduces repair and replacement costs by improving organizational efficiency, which can result in inefficient activities
IO psychologists positively impacts the lives of others
Major Fields of I/O Psychology
IndustrialApproach – focuses on determining the competencies needed to perform a job, staffing the organization with employees who have those competencies, and increasing those competencies through training
o OrganizationalApproach – creates an organizational structure and culture that will motivate employees to perform well, give them the necessary information about their jobs, and provide working conditions that are safe and result in an enjoyable and satisfying work/life environment
PersonnelPsychology concentrates on the selection and evaluation of employees.
PersonnelPsychology involves the study and practice in areas such as analyzing jobs, recruiting applicants, selecting employees, determining salary levels, training employees, and evaluating employee performance.
PersonnelPsychologists usually work in a training department of an organization and are involved in activities such as identifying the organization's training needs, developing training programs, and evaluating training success.
o Investigates behavior of employees with context of an organization
o Concerned with the issues of leadership, job satisfaction, employee motivation, organizational communication, conflict management, organizational change, and group processes within an organization
o Conduct surveys of employee attitudes
o Serving the role of consultant
o Implement organization-wide programs designed to improve performance
Human Factors/Ergonomics
o Concentrate on workplace design, human- machine interaction, ergonomics, and physical fatigue and stress
o Frequently works with engineers and other technical professionals to make the workplace safer and more efficient
Brief History of I/O Psychology
o Walter Dill Scott (1903) – Theory of advertising; psychology was first applied to business
o HugoMunsterberg (1910) – Psychology and Industrial Efficiency
IO Psychology was born in the early 1900s
o Pioneers in the Field: James Cattell, Walter Bingham, John Watson, Marion Bills, and Lillian Gilbreth
o - common terms were “economic psychology” “business psychology and “employment psychology”
o Industrial Psychology - seldom used
o During WWI, the I/O Psychologists employed ArmyAlpha (for literate) and Army Beta (for illiterate)
o ThomasEdison - importance of selecting the right employees
– In 1920, created a 163-item knowledge test that he administered over 900 applicants
o Frank and Lillian Moller Gilbreth – improved the productivity and reduce fatigue by studying motions used by workers
In 1930s IO psychology had been involved in personnel issues such as selection and placement of employees
o HawthorneStudies - Western Electric plant in Hawthorne Illinois
o – demonstrated that employee behavior was complex and that the interpersonal interactions between managers and employees played a tremendous role in employee behavior
o Hawthorne Effect - employees changed their behavior and became more productive because they were being studies and received attention from their managers
o 1960s: Civil rights legislation; used sensitivity trainings and t-groups for managers
o 1970s: increased use of behavior-modificationtechniques in organization
o 1980s and 1990s: increased usage of fairly sophisticated statistical techniques and methods of analysis; applicationofcognitive psychology; increased interest in the effects of workonfamily life and leisure activities
o 2000s: diversified demographics; globaleconomy affects the role of I/O Psychology
Factors that are currently impacting I/O Psychology:
o High Unemployment rates
o Movements toward flexible work schedules
o Family-friendly work policies
o Accommodation of an increasing number of employees with child-care and elder-care responsibilities
o flatter organizational structures with fewer management levels
o Population shifts from urban to suburbs
o Increasing cost of health-care benefits
o Potential changes in retirement age
Research in IO Psychology
Research is important so that IO psychologists can make the best decisions
l Answering Questions and Making Decisions
research ultimately saves organizations money
These monetary savings can result from many factors, including increased employee satisfaction, increased productivity, and fewer accidents
l Research and Everyday Life
Understanding research helps you to critically listen and analyze results of these studies to make more intelligent decisions
l Common Sense is Often Wrong
Common sense is not so common and is often wrong
-Common sense said that women employees could not perform as well as men, In other words, many of our common sense policies have been and continue to be wrong
l Hypothesis - An educated prediction about the answer
l Theory - set of assumptions regarding the cause and nature of behavior
- previous research or logic
Literature Reviews
Journals - collection of articles describing the methods and results of new research
l Bridge Publications - designed to “bridge the gap” between academia and the applied world
written by professors
l Trade Magazines - written by professional writers
l Magazines - designed to entertain as well as to inform
Location of the Study
l Laboratory Research - in a laboratory
- External Validity - research results can be expected to hold true outside the specific setting in which they were obtained
- Generalizability - like external validity
l Field Research - natural setting
Informed Consent - subjects participate in their own free will
subjects give permission
-Institutional Review Borads - pay close attention to confidentiality
- ensure ethical treatment of research
l Experiments - most powerful of all research methods because it is the only one that can determine cause and effect of relationships
2 Characteristics define an experiment
1. Manipulation of one or more independent variables
2. Random assignment of subjects to experimental and control conditions
Independent Variable - researcher intentionally manipulates one or more aspects of the question of interest
Dependent Variable - measures the changes that occur as a result of that manipulation
Experimental Group - group of subject that receives the experimental treatment of interest to the experimenter