Hebert Kelman (1958) suggested the three types of conformity: compliance, identification and internalisation.
Conformity refers to changing one's behaviour or attitude to match that of others around us. It can be seen as a form of social control because it helps maintain norms and values within society.
Discuss what psychological research has told us about why people conform.
NSI
ISI
conformity to social roles
identification/internalisation/compliance
use of evidence to discuss the reasons (Asch, Zimbardo)
individual differences in reasons for conformity, eg gender, culture, locus of control, level of expertise, nAffiliators
