Conformity

    Subdecks (3)

    Cards (94)

    • Hebert Kelman (1958) suggested the three types of conformity: compliance, identification and internalisation.
    • Conformity refers to changing one's behaviour or attitude to match that of others around us. It can be seen as a form of social control because it helps maintain norms and values within society.
    • Discuss what psychological research has told us about why people conform.
      • NSI
      • ISI
      • conformity to social roles
      • identification/internalisation/compliance
      • use of evidence to discuss the reasons (Asch, Zimbardo)
      • individual differences in reasons for conformity, eg gender, culture, locus of control, level of expertise, nAffiliators
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