MGT 4

• Product and Service Design

  Refers to the entire process of engineering a potential future product or service, including its form, fit, and function
• Product Design


  The process of creating or improving a product by learning what consumers want and examining similar products that are already available
• Product Design Checklist


  • Examine the Competition
  • Make a Visual Representation
  • Select Materials
  • Make a Rough Sample
  • Create Working Specs
  • Make a Professional Prototype
  • Gather Feedback
  • Add Colors, Prints & Finishes
  • Create a Tech Pack and other design documents for your product
• Service Design


  The activity of planning and implementing change to improve a service's quality to meet the needs of the users of that service
• Product and Service Design translates product and service specifications into process specifications
• Product and Service Design translates customer wants and needs into product and service requirements
• Product and Service Design refines existing products and services
• Product and Service Design develops new products and/or services
• Product and Service Design formulates quality goals
• Product and Service Design formulates cost targets
• Product and Service Design constructs and tests prototypes
• Product and Service Design documents specifications
• Idea Generation - Reverse engineering

  The process of deconstructing or dismantling a product to learn how it works, often used to duplicate or enhance the object
• Idea Generation - Research and Development (R&D)


  Organized efforts directed toward increasing scientific knowledge and product or process innovation
• R&D efforts


  • Basic research
  • Applied research
  • Development
• The Three Rs


  • Reduce: Value Analysis
  • Reuse: Remanufacturing
  • Recycling
• Human Factors


  Safety and liability are critical issues that must be considered
• Cultural Factors


  Designers must take into account any cultural differences related to the product
• Other Design Considerations


  • Product or Service Life Cycles
  • Degree of Standardization
  • Mass customization
  • Product or Service Reliability
  • Robust Design/Taguchi Method
  • Kano Model
• Standardization refers to the extent to which there is absence of variety in a product, service, or process
• Mass customization is a strategy of producing standardized goods or services, but incorporating some degree of customization in the final product or service
• Product or Service Reliability is a measure of the ability of a product, a part, a service, or an entire system to perform its intended function under prescribed conditions
• Robust Design/Taguchi Method results in products or services that can function over a broad range of conditions
• Kano Model provides insights into the attributes important to customers
• refers to customer requirements that have only a limited effecton customer satisfaction if present, but lead to dissatisfaction if not present.

  Basic quality
• refers to customer requirements that generatesatisfactionor dissatisfaction in proportion to their level of functionality and appeal.

  § Performance quality
• refers to a feature or attribute that was unexpected by the customer and causes excitement

  Excitement quality
• • Japanese engineer premise is that itisoften easier to design a product that is insensitive to environmental factors,either in manufacturing or in use, than to control theen vironmental factors.

  Genichi Taguchi’
• is a form of standardization. Modules represent groupingsof component parts into subassemblies, usually to the point wheretheindividual parts lose their separate identity.

  MODULAR DESIGN
• is a postponement tactic: theprocessofproducing, but not quite completing, a product or service, postponingcompletion until customer preferences or specifications are known.


  • Delayed differentiation
• Tactics for Mass Customization:

  1. MODULAR DESIGN 2.DELAYED DEFFIRENTSATION
• Most expensive for a company to a launch a product; size of the market for the product is small; sales are low but increasing

  INTRODUCTION
• Most expensive for a company to a launch a product; size of the market for the product is small; sales are low but increasing

  GROWTH
• Product is established, hence need to maintain the market share that have built up

  MATURITY
• Market of the product start to shrink

  DECLINE
• - refers to an examination of the function oFparts and materials in an effort to reduce the cost and/or improve the performance of a product.


  Value analysis
• - refers to refurbishing used products by replacing worn-out or defective components, and reselling the products.

  Remanufacturing
• • means recovering materials for future use. This applies not only to manufactured parts but also to materials.

  RECYLING
• also known as life cycle analysis, is the assessment of the environmental impact of a product or service throughout its useful life

  Cradle-to-Grave Assessment -
• • programs deal with products that have reached the end of their useful lives. The products include both consumer products and business equipment. The purpose of these programs is to reduce the dumping of products or equipments.

  End-of-Life Programs