The MSM is limited in terms of its validity as it cannot be used to accurately measure STM processes because it does not consider the different processes involved
The tasks were very artificial, so the research that supports coding, capacity and duration lacks ecological validity and cannot be confidently generalised to understand these aspects of memory in everyday life
Variables can be controlled as much as possible in memory research, but an extraneous variable that is more difficult to control is the attention of the participants
There is a potential internal validity issue with the research that has measured coding, capacity and duration, because the results could be due to a lack of attention rather than the different memory processes that are the focus in the research