Festinger was fascinated by the way people are motivated to maintainconsistency (and avoid dissonance) among their attitudes and beliefs, and the way they resolve inconsistencies that drive cognitive dissonance
The harnessing of organizationmembers'selves to their workroles; people employ and express themselves physically, cognitively, and emotionally during role performance
The knowledge, skills, and health that people invest in and accumulate throughout their lives, enabling them to realize their potential as productive members of society
Gallup estimates that an organization whose employees are highly engaged can achieve 10 percent higher customer loyalty/engagement, 20 percent more productivity, and 21 percent greater profitability
Other recent academic studies similarly showed a positiverelationship between employeeengagement, performance, and physical and psychologicalwell-being and corporate-levelfinancialperformance and customer satisfaction