A field experiment was performed to investigate the effect of several variables on helping behavior, using the express trains of the New York 8th Avenue Independent Subway as a laboratory on wheels
Major findings of the study were that (a) an apparently ill person is more likely to receive aid than is one who appears to be drunk, (b) race of victim has little effect on race of helper except when the victim is drunk, (c) the longer the emergency continues without help being offered, the more likely it is that someone will leave the area of the emergency, and (d) the expected decrease in speed of responding as group size increases— the "diffusion of responsibility effect" found by Darley and Latane—does not occur in this situation
Since the murder of Kitty Genovese in Queens, a rapidly increasing number of social scientists have turned their attentions to the study of the good Samaritan's act and an associated phenomenon, the evaluation of victims by bystanders and agents
Darley and Latane (1968) have reported that among bystanders hearing an epileptic seizure over earphones, those who believed other witnesses were present were less likely to seek assistance for the victim than were bystanders who believed they were alone
Latane and Rodin (1969) on response to the victim of a fall confirmed this finding and suggested further that assistance from a group of bystanders was less likely to come if the group members were strangers than if they were prior acquaintances
Bryan and Test (1967) provide interesting findings that fit common sense expectations; namely, one is more likely to be a good Samaritan if one has just observed another individual performing a helpful act
The ideal research strategy over the long haul is to move back and forth between the laboratory, with its advantage of greater control, and the field, with its advantage of greater reality
People regarded as partly responsible for their plight would receive less sympathy and consequently less help than people seen as not responsible for their circumstances
Whatever sympathy individuals may experience when they observe a drunk collapse, their inclination to help him will be dampened by the realization that the victim may become disgusting, embarrassing, and/or violent
Visual cues are likely to make an emergency much more arousing for the observer, and provide clear information as to whether anyone has yet helped the victim or if he has been able to help himself
The emergencies were staged during the approximately 7-1/2 minute express run between the 59th Street and 125th Street stations of the Eighth Avenue Independent (IND) branch of the New York subways
The mean number of people per car during these hours was 43; the mean number of people in the "critical area," in which the staged incident took place, was 8.5
On 38 trials the victims smelled of liquor and carried a liquor bottle wrapped tightly in a brown bag (drunk condition), while on the remaining 65 trials they appeared sober and carried a black cane (cane condition)
An equal number of trials in the no-model condition and in each of the four model conditions were preprogrammed by a random number table and assigned to each team
Teams 1 and 2 (both white victims) started the first day in the cane condition. Teams 3 (black) and 4 (white) began in the drunk condition. Teams were told to alternate the conditions across days
On each trial one observer noted the race, sex, and location of every rider seated or stand ing in the critical area. In addition, she counted the total number of individuals in the car and the total number of individuals who came to the victim's assistance. She also recorded the race, sex, and loca tion of every helper
A second observer coded the race, sex, and location of all persons in the adjacent area. She also recorded the latency of the first helper's arrival after the victim had fallen and on appropriate trials, the latency of the first helper's arrival after the programmed model had arrived