A field experiment was performed to investigate the effect of several variables on helping behavior, using the express trains of the New York 8th Avenue Independent Subway as a laboratory on wheels
Major findings of the study were that (a) an apparently ill person is more likely to receive aid than is one who appears to be drunk, (b) race of victim has little effect on race of helper except when the victim is drunk, (c) the longer the emergency continues without help being offered, the more likely it is that someone will leave the area of the emergency, and (d) the expected decrease in speed of responding as group size increases— the "diffusion of responsibility effect" found by Darley and Latane—does not occur in this situation
Since the murder of Kitty Genovese in Queens, a rapidly increasing number of social scientists have turned their attentions to the study of the good Samaritan's act and an associated phenomenon, the evaluation of victims by bystanders and agents
Darley and Latane (1968) have reported that among bystanders hearing an epileptic seizure over earphones, those who believed other witnesses were present were less likely to seek assistance for the victim than were bystanders who believed they were alone
Subsequent research by Latane and Rodin (1969) on response to the victim of a fall confirmed this finding and suggested further that assistance from a group of bystanders was less likely to come if the group members were strangers than if they were prior acquaintances
The field experiments of Bryan and Test (1967) provide interesting findings that fit common sense expectations; namely, one is more likely to be a good Samaritan if one has just observed another individual performing a helpful act
The ideal research strategy over the long haul is to move back and forth between the laboratory, with its advantage of greater control, and the field, with its advantage of greater reality
The primary focus of the study was on the effect of type of victim (drunk or ill) and race of victim (black or white) on speed of responding, frequency of responding, and the race of the helper
It was assumed that people who are regarded as partly responsible for their plight would receive less sympathy and consequently less help than people seen as not responsible for their circumstances
It was assumed that whatever sympathy individuals may experience when they observe a drunk collapse, their inclination to help him will be dampened by the realization that the victim may become disgusting, embarrassing, and/or violent
Several investigators have found that an individual's actions in a given situation lead others in that situation to engage in similar actions, and this modeling phenomenon was expected to be observed in the present study
In previous laboratory studies, increases in group size led to decreases in frequency and increases in latency of responding, but it was not clear that such considerations would be relevant determinants of the observer's response to the emergency when visual cues were provided
The emergencies were staged during the approximately 7-1/2 minute express run between the 59th Street and 125th Street stations of the Eighth Avenue Independent (IND) branch of the New York subways
About 4,450 men and women who traveled on the 8th Avenue IND in New York City, weekdays between the hours of 11:00 A.M. and 3:00 P.M. during the period from April 15 to June 26, 1968, were the unsolicited participants in this study
The mean number of people per car during these hours was 43; the mean number of people in the "critical area," in which the staged incident took place, was 8.5
The A and D trains of the 8th Avenue IND were selected because they make no stops between 59th Street and 125th Street, providing a captive audience for about 7-1/2 minutes
Four different teams of four Columbia General Studies students, two males and two females, were used to collect data for 103 trials, with each team varying the location of the experimental car from trial to trial
The female confederates took seats outside the critical area and recorded data as unobtrusively as possible for the duration of the ride, while the male model and victim remained standing
The victim always stood next to a pole in the center of the critical area and as the train passed the first station (approximately 70 seconds after departing) the victim staggered forward and collapsed
On 38 trials the victims smelled of liquor and carried a liquor bottle wrapped tightly in a brown bag (drunk condition), while on the remaining 65 trials they appeared sober and carried a black cane (cane condition)
An equal number of trials in the no-model condition and in each of the four model conditions were preprogrammed by a random number table and assigned to each team
Teams 1 and 2 (both white victims) started the first day in the cane condition. Teams 3 (black) and 4 (white) began in the drunk condition. Teams were told to alternate the conditions across days
On each trial one observer noted the race, sex, and location of every rider seated or standing in the critical area. A second observer coded the race, sex, and location of all persons in the adjacent area