Culture & Gender

• Culture - values and beliefs that are passed on from one generation to another within a social group
• Cultural bias - the tendency to judge people in terms of one's own cultural assumptions.
• Ethnocentrism - seeing the world only from one's own cultural perspective, and believing that this one perspective is both normal and correct. eg. clothes, food
• cultural relativism - the claim that ethical practices may differ among cultures, and what is considered right in one culture may be seen as wrong in another. eg. amount of alcohol consumption
• W.E.I.R.D represents 80% of studies despite accounting for 12% population

  • Western
  • Educated
  • Industrialised
  • Rich
  • Democratic
• Individualist - only caring for your own wants and needs
• Collectivist - working for the benefit of those around you
• gender bias - if a study is conducted only on one gender but generalised to both, mainly males on females
• Androcentrism - centred focus on men, often neglecting women