Older adults may have fewer memories that involve technology. You may want to conclude that technology becomes less important as one gets older. However, life experiences with technology were dramatically different for these groups. Thus, it might not reflect a change in age but a cohort effect.
Potential threat to internal validity - Are inferences about cause-effect valid, can you be sure that what you manipulated (IV) caused the changes in what you measured
Non-Equivalent Groups Design (NEGD): Frequently used design in social research, two groups we think are similar: one is control, other is used treatment
Cannot rule out that client was getting better (or worse) anyway, if treatment included multiple techniques, maynot be able to determine which technique was the causal agent