The differential treatment or representation of men and women based on stereotypes rather than real difference
Alpha bias
A tendency to exaggerate differences between men and women, suggesting that there are real and enduring differences between the two sexes
Examples of Alpha Bias
Psychodynamic explanations for offending behaviour
Wilson's sociobiological theory of relationship formation
Historically, since the 1980s, schizophrenia has been diagnosed more frequently in men compared to women
Androcentrism
The consequence of beta bias and occurs when all behaviour is compared according to a 'male' standard, often to the neglect or exclusion of women
Example of Androcentrism
PMS has been criticised by some as being a social construction, which trivialises female emotion, particularly anger. On the other hand, male anger is seen as a logical response to external pressures
Beta bias
A tendency to ignore or minimise differences between men and women. Such theories tend to ignore questions about the lives of women, or insights derived from studies of men will apply equally well to women
Examples of Beta Bias
Early research conducted into the fight or flight response exclusively used male lab mice
Kohlberg's levels of moral reasoning theory was developed on the basis of studying groups of American males
Universality
The aim to develop theories that apply to all people, which may include real differences. This describes any underlying characteristic of human behaviour which can be applied to all individuals, regardless of their differences
Culture
The rules, customs, morals and ways of interacting that bind together members of a society or some other collection of people
Cultural bias
The tendency to judge all cultures and individuals in terms of your own culturalassumptions. This distorts or biases your judgements
Cultural relativism
The view that behaviour, morals, standards and values cannot be judged properly unless they are viewed in the context of the culture in which they originate
Example of Cultural Relativism
Milgram's study into obedience was originally conducted using 40 male American participants, but then also replicated using Spanish students and Australian students
Alpha bias (in cultural relativism)
The assumption of real differences lead psychologists to overlook universals
Beta bias (in cultural relativism)
Theories that minimise or ignore cultural differences by assuming that all people are the same and therefore it is reasonable to use the same theories for different cultural groups
Alpha and Beta Bias in Cross-Cultural Research
Alpha bias - The assumption that there are real and enduring differences between cultural groups
Beta bias - Theories that minimise or ignore cultural differences by assuming that all people are the same
Ethnocentrism
Seeing things from the point of view of ourselves and our social group. Evaluating other groups of people using the standards and customs of one's own culture
Example of Ethnocentrism
Ainsworth's Strange Situation is an example of cultural relativism due to suggesting that a secure attachment was only characterised by moderate separation and stranger anxiety
The emic-etic distinction
Emic approach emphasises the distinction of uniqueness in every culture, etic approach seeks universal aspects of behaviour
Determinism
The belief that behaviour is controlled by external or internal factors acting upon the individual and beyond their control
Biological determinism
The view that behaviour is always caused by internal biological forces beyond our control, such as the influence of genes
Environmental determinism
The belief that behaviour is caused by previous experience through classical and operant conditioning
Psychic determination
Freud's theory of personality suggests that adult behaviour is determined by a mix of innate drives and early experience
Free will
Each individual has the power to make choices about their behaviour, without being determined by internal or external forces beyond their control
Hard determinism
The view that all behaviour can be predicted, according to the action of internal and external forces beyond our control, and so there can be no free will
Unconscious conflicts
Conflicts over which we have no control
Freud's psychosexual stages of development
Each stage is characterised by a conflict which, if unresolved, leads to fixation in adulthood
Anal expulsive personalities
Result of fixation at the anal stage
Humanistic approach
Common feature is the belief in free will
Behaviourism
Suggests that all behaviour is the product of classical and operant conditioning
Biological approach
Sees behaviour as the product of genes and neurochemistry
Social learning theory
Suggests that behaviour is the product of vicarious reinforcement and mediational processes
Soft determinism
A version of determinism that allows for some element of free will and suggests that all events, including human behaviour, has a cause
Cognitive approach
Suggests that individuals can reason and make decisions within the limits of their cognitive system
Scientific research
Based on the belief that all events have a cause
An independent variable is manipulated to have an effect on the dependent variable
Through repeating the research under controlled conditions and performing statistical tests, a 'cause and effect' relationship can be established between two variables
100% genetic determinism is unlikely to be found for any behaviour
Studies that compare monozygotic twins have found 80% similarity for intelligence and 40% for depression
Concordance rates for MZ twins are often higher than for siblings, despite both sharing 50% of genes, may be due to MZ twins being more likely to share the same environment
Determinism simplifies human behaviour
A determinist position may be used for people to try and justify behaviours if they have committed a crime
Humanistic psychologists
Argue that self-determinism is a necessary part of human behaviour
Rogers (1959)
Claimed that as long as an individual remains controlled by other people or other things they cannot take responsibility for their own behaviour and therefore cannot change it