predicts that the IV will have an impact on the DV but does not predict the direction of the outcome. Used when there no previous reseach or previosu conflicting research.
Used when they want to compare two groups of participants to see whether the manipulation of the IV has an effect on the DV. Control group will be used.
Minimise investigator effect and helps to reduce bias within the results. Investigator might have an idea of the outcome of the study causing bias towards the results.
refers to the extent at which results can be generalised beyond the research setting. Lab experiments often lack external validity because they are so controlled.
There is an IV but it can't be manipulated directly. Still possible to see impact of IV on DV. No random allocation to each condition. There is no control group. Cause and effect can't be established. E.g. gender.
- half the participants complete condition A and condition B while the other half condition B then condition A.
- L- participants work out the aim of the experiment by completing both conditions, same sets of material cannot be used in both conditions. So need to find two similar sets of material.