MIL 1

• Media Languages - are codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.
• Codes - are systems of signs, which create meaning.
• Conventions - are the generally accepted ways of doing something.
• Technical Codes - ways in which equipment is used to tell the story.
• Technical Codes - this includes sound, camera angles, types of shots and lighting as well as camera techniques, framing, depth of fields, etc. 
• Aerial Shot - Overhead shot, Bird Eye shot, Long or extreme long shot of the ground from the air
• High Angle Shot - show people or objects from above higher than eye level
• Low Angle Shot - Below shot, shows people or object from below, lower than eye level
• Eye Level Shot - Straight on angle, views a subject from the level of a person's eye
• Extreme Long Shot - Also called extreme wide shots such as a large crowd scene or a view of scenery as far as the horizon
• Long Shot - a view of a situation or setting from a distance
• Medium Long Shot - shows a group of people in interaction with each other.
• Full Shot - a view of a figure's entire body in order to show action and/or a constellation group of characters
• Medium Close Shot - shows a subject down to his/her chest/waist
• Close Up Shot - a full-screen shot of a subject's face showing the finest nuances of expression
• Extreme Close Up Shot - a shot of a hand, eye, mouth or any object in detail
• Pan Shot - the camera pans (moves horizontally) from left to right or vice versa across the picture
• Tilt Shot - the camera tilts up (moves upwards) or tilts down (moves downwards) around a vertical line
• Tracking Shot - The camera follows along next to or behind a moving object or person
• Zoom - stationary camera approaches a subject by zooming in or moves farther away by zooming out
• Symbolic Codes - show what is beneath the surface of what we see (objects, setting, body language, clothing, color,  etc.) or iconic symbols that are easily understood.
• Batman (dark suit) - it represents Bat
• Spider-man and Captain America (red, white and blue) - it represents True American Heroes
• Darth Vader (all black) - it represents evil, to provoke fear to all enemies
• Action movie - uses loud sound - to easily persuaded or manipulated audience
• Godfather series - “oranges” foreshadow (someone dies)
• The Sixth Sense - “red” foreshadow (scary)
• Clenched Fist - A clenched fist may convey Anger.
• Red Rose - A red rose may convey Romance or Love
• Written Codes - use of language style and textual layout (headlines, captions,  speech bubbles, language style, etc.)
• Conventions - refers to a standard or norm that acts as a rule governing behavior and are generally established and accepted ways of doing something.
• FORM Conventions - Ways in which the types of media codes are expected to be arranged.
• STORY Conventions - Refers to the basic structures of narratives.
• GENRE Conventions - The common use of the elements of narratives such as the characters, setting or themes in a certain type of media.
• culture always determines the meaning a sign or code communicates.
• Message - the information sent to a receiver from a source.
• Audience - the group of consumers for whom the media message was constructed as well as anyone else who is exposed to the message.
• Producers - people engaged in the process of creating and putting together media content to make a finished media product.
• Stakeholders - people or organizations that share the same interests or intentions and libraries, archives, museums, internet and other relevant information providers.