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Social Influence
Types of conformity
Types of conformity
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Created by
Iris Scotford
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Cards (3)
Compliance
Individual 'go along' with the group in
public
to gain their
approval
but secretly
disagree
and hold their views
privately.
Its a
superficial
change in behaviour.
Identification
individual goes along with the
group
in as they value the griup but have different opinions
privately.
Usually in
group
settings.
Its a
partial
change in behaviour.
Internalisation
The individual
accept
the groups beliefs publicly and
privatly
as they
genuinely
agree with the groups view and
accepts
it as their
own.
Permeant
change in behaviour.