Proposed that people differ in the extent to which they are motivated by 3 needs because of different traits developed though life experiences which are shaped through life experiences which are shaped through childhood development
preoccupation to focus on goals improving performance and tangible results
(associated with self-discipline, schedule-keeping,accepting responsibility and becoming success orientated, often associated with lack of group orientation)
People who have high achievement needs are different from others in several ways:
-they seek personal responsibility for finding solutions to problems
-they need rapid feedback on their performance... and usually -very frustrated by not receiving quicker feedback.
-most likely interested in and/ or succeed in entrepreneurial careers
-believe there is greater incentive value in achieving something difficult(low probability of success) than there is in achieving something easy(high probability of success)