1. STM - Peterson & Peterson. 24 students were shown trigrams, then asked to count backwards from a 3 digit number from a set amount of time
2. STM lasts about 18-30 seconds without rehearsal
3. LTM- Bahrick et al. Highschool yearbooks. 15 years after graduation- 90% facial recognition, 60% name recall. 48 years after graduation - 70% faces, 30% names
4. LTM can potentially last forever